Advertising
ACR data is invaluable, but only if it lives within DSPs
TV advertising has more signal than it knows what to do with. The problem isn't the data — it's where the data sits when it's time to actually buy.
Media
Advertising
Advertising
Streaming Bundles Become the New Front Line for Media Companies
As subscriber growth plateaus, the major streamers are betting that packaging services together will cut churn, lift average revenue per user, and rewrite the economics of the attention economy.